There is morning radio and television, daytime bulletins and evening news on commercial television to keep us informed of the news throughout the day and even the internet is a helpful platform in which to receive breaking news, however in years gone past, there were some cultures where all media was controlled by the government. In today’s free world most media is privately owned and controlled. Australia has many well-known people controlling the media spectrum through shares and ownerships like Gina Rinehart whom is a major shareholder of Fairfax Media and Ten Network; Rupert Murdoch who owns 21st Century Fox and News Corp, the world’s second largest media conglomerate; together all these parties have shares to the Ten Network. As these personalities own a majority of the Australian media spectrum, what difference does it make who owns the media you use?
Firstly, you have the power of influence that one could use with their financial status or social hierarchy to use the media as a platform to bend their own perceptions and views upon the public.
In a higher sense this leads on to the second point; political bias, where the government or private owner can control the media platforms in favour of their political views, in some cases this can have a ‘brainwash’ affect that forces the public to think or feel a certain way, for an example, the known fact that Kim Jong Il used the media to “maintain his god-like image” (Listverse, 2014).
Lastly, it matters who ‘controls’ the media as the sole owner of the media platform can’t have any news delivered to the public that would put them in a negative light or make them come at a loss in any way. This also links back to the bias control and power of influence. Simply put if you are a major media shareholder you can bet the media source will stand by the old adage – If you don’t have something nice to say about someone, don’t say it all.
Top 10 Crazy Facts About Kim Jong Il – Listverse. 2014. Top 10 Crazy Facts About Kim Jong Il – Listverse. [ONLINE] Available at: http://listverse.com/2010/05/30/top-10-crazy-facts-about-kim-jong-il/. [Accessed 28 March 2014].
The future of Quickflix, the company itself, will be in jeopardy as the streaming concept will be more demanding, however as a result of the concept becoming more popular people want faster access and accessibility as streaming online becomes more popular as the years pass on. Online pirating is already in high demand to get what we want in an instant rather than wait for it to come to Australia or even DVD. Thus the tensions between the behaviours of what audiences want to do and the behaviours of what publishers or owners want you to do are strained as publishers push the audience to buy their property legitimately and the audience want it free and fast.
In the age of networking there are torrents and peer to peer (P2P) search engines which allow easy access to movies and other torrent related content which are free of cost to the user combined with increasingly quicker download speeds from ISP’s (Internet Service Providers). Anti-Counterfeiting Trade Agreement (ACTA) is one example of the internet becoming self-regulatory through government intervention.
If Quickflix were to use an open content form of licensing they would be advantaged by the amount of traffic entering their website and gain a wider recognition with the use of freedom it would provide users. With all this possible recognition and popularity, Quickflix would gain revenue from sponsors for permission to have their advertisements on the Quickflix site, which would also in turn create more recognition from the possible members or people associated with those advertisements, much like Facebook and its advertising scheme where everything is connected from the sites you visit and the companies you’ve joined; Facebook diverts to the advertisement company and the company directs users to Facebook.
Copyright would still apply to some degree because the production companies would have to maintain ownership somehow. However, there would still be some freedom as the distribution of the movie would be open source under license from the production companies where restrictions such as ‘for private use only’ would still apply. Quickflix would be a portal to the movie world where you could download your movies legally, for free, where the license restrictions would be that you could not show them in a public arena, for instance, in clubs.
Newspapers have similar restrictions. When you buy a newspaper, book or magazine you buy it under licence. You cannot legally lend it to others to read. Open source is a little different in that anyone with a computer can download and watch the movie.
WWF: Lungs. “Before it’s too late”
This powerful image is an advertisement for the World Wildlife Fund, better known as WWF. In this image there is a large field of healthy, luscious nature bursting with life through the use of green, however, it is juxtaposed by the use of brown symbolising that a part of the land is dying and unhealthy. There are two large groups of trees easily visible that are in the shape of lungs. The left lung is healthy while the right lung is slowly dying. This symbolism demonstrates that the cutting down of trees is killing nature and our oxygen source.
The image is angled in a way that the sizable lungs are in eye sight of the viewer, as they are the main attraction to convey the deep meaning of WWF’s warning for attention. This is also shown through the caption “Before it’s too late” prompting that we’re running out of time to save the trees. The irony of this is that we are also the ones creating the destruction of the trees, so therefore we are also the ones running out of time and oxygen. The audience can relate to the lungs personally as they are one of the major organs that are keeping us alive.
This image can also be related to the interpretation of smoking cigarettes and anti-smoking advertisements. As you can see below, the images are quite similar and both have the same effective idea to get the message across to the audience, for an example, the image below shows a man holding a lighter to the ‘ice’ lungs, which is comparable to the cutting down of trees in WWF’s advertisement. The audience can not only connect with the WWF lungs, but they can also associate the lungs with anti-smoking advertisements as both ads equally link to the understanding that people abuse the use of oxygen and we should stop “before it’s too late”.
Casa de Eurípedes: Ice. “Your lungs are more sensitive than you think. Stop smoking.”
TBWA\PARIS, France, (2008), WWF: Lungs [ONLINE]. Available at: http://adsoftheworld.com/media/print/wwf_lungs [Accessed 20 March 14].
Casa de Eurípedes: Ice:
Pagú Propaganda, Goiânia, Brazil, (2012), Casa de Eurípedes: Ice [ONLINE]. Available at: http://adsoftheworld.com/media/print/casa_de_euripedes_ice [Accessed 20 March 14].
There are many ways in which we can ingest the media and determine its influential effects on society. We see masses of media each and every day and we see it as either utopian or dystopian. Whichever way you look at it though, we should not blame the media for society’s flaws. But, of course we do. The media today is often blamed for a variety of society’s health issues including psychological and physiological impacts but are these accusations justifiable?
From an early age we’re delivered information about everything that is happening throughout the world, whether it’s ‘big’ news like flight MH370 or a lost puppy; but as consumers, we decide what we are exposed to and the extent to which we are open to the media. The media in its many forms is only a means of communication that brings to light the many facets that captivate the topic’s audience; it is a platform to provide information and once exposed, it is up to the individual to decide what they want to do with the material provided.
Whether digital or electronic media can be the reason behind the behaviour of adolescents or fashion magazines can cause body image issues, accusing the media for these effects are misguided. Psychologist Laurence Steinburg states that it is not the media’s influence that persuades someone to conduct oneself –
“Instead of pointing a collective finger at the entertainment industry, the most important influences on adolescents’ sexual behaviour are probably closer to home” (Telegraph, 2010).
The media then aren’t the ‘bad guys’, they’re only giving their audience what they want: news and views. So maybe we shouldn’t blame the mass media for society’s problems but rather making society more aware of them. If the media can bring to light the many harms we as society endure on a daily basis, problems such as depression and mental illness’ such as eating disorders, then encourage us to support those who are suffering these ailments, then the media has saved us from ourselves and, utopia prevails.
Media ‘not to blame for sexualising teenagers’ – Telegraph. 2010. Media ‘not to blame for sexualising teenagers’ – Telegraph. [ONLINE] Available at: http://www.telegraph.co.uk/technology/social-media/7956006/Media-not-to-blame-for-sexualising-teenagers.html. [Accessed 17 March 2014].
When someone asks, “tell me a little something about yourself”, what do you think about? Do you think about your hobbies? Do you think about your family? How far do you reflect back upon your life and answer this simple question many of us have trouble answering? I think people have difficulty answering this question because to some degree, we’re afraid of what others think and how we will be judged. Maybe there’s just some things we simply want to keep private – or perhaps one just doesn’t know where to start. I know I am one of those people who are not sure where to start but as always, the beginning is best.
Hello and welcome! My name is Amy and I consider myself not just one thing, but a collective of things that make me who I am. I am a bit of a movie buff, I love films and broadening my knowledge in relation to films and the entertainment industry. I absolutely love talking all things film; who was in it, what is coming soon, was the sequel better than the first movie… (We all know the answer to that one) but I also love photography, art and team sports. I have played sport since I was five and I’ve always preferred playing team sports, especially baseball. Just like NRL can be to some families in Australia, my family has a passion for baseball and support the L.A. Angels.
I found my interest in photography when I picked it up as an elective in high school. For the four years that I had it as an elective, the first two years were based in the dark room and the last two years were more about digital. When we switched to digital photography I learnt the uses of Adobe Photoshop and digital imaging. However, I prefer the ‘old school’ way and using a dark room; there’s just something about the processes that make me feel at home. Although I didn’t have it as an elective as long as photography, visual arts was also an elective of mine. I have always had a respect for art and the amazing talent different artists present. I could spend hours in an art museum the way people can spend their time on Facebook.
I have a wide range of interests and I believe there is still so much more to who I am than these paragraphs. In reference to the movie ‘Shrek’, I too, have layers like an onion and feel as though this is just the first layer. For now though, I have faith that this introduction embraces my passions, my spirit and hopefully some of my light humour. Thank you for reading and learning a little something about me.
You can also follow me on Twitter: @amylouise_143